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bitsCrunch Partners With MasterCard To Overcome Crypto’s High Entry Barriers

NFT-focused blockchain startup bitsCrunch has announced its upcoming partnership with leading payments service provider MasterCard. Set to be incubated through MasterCard’s Start Path program, a global startup engagement program designed to help startups scale, bitsCrunch and MasterCard aim to provide cutting-edge collaborative solutions to consumers.

The MasterCard Start Path offers a diverse suite of startup engagement programs, thus providing innovative later-stage companies with the necessary infrastructure and support, including access to MasterCard’s fintech solutions (APIs, tools, and more), global consumer base, and partners.

According to the spokesperson from the MasterCard Start Path Program Team, “With MasterCard, startups around the globe can develop platforms across open banking, predictive financial modeling for small businesses, smart rental payments, and more. The partnership with bitsCrunch allows companies to access MasterCard’s global ecosystem and reach new audiences through MasterCard customers. The collaboration will provide safe and secure transactions, which will enhance the brand’s credibility.”

As the mainstream adoption of cryptocurrencies continues to increase, several existing payment solutions are quickly expanding into the world of digital assets. To that extent, MasterCard aims to facilitate transactions for non-crypto users, enabling them to easily purchase digital assets with a wide range of fiat currencies, debit, and credit cards. In partnership with bitsCrunch, MasterCard can offer its global users a direct gateway to the crypto ecosystem, especially into the ever-expanding NFT market.

bitsCrunch, on the other hand, can leverage MasterCard’s global consumer base, partnerships, and technology to further expand into the mainstream market. The platform is revolutionizing NFTs through its wide range of products and services, designed to address existing problems like unfair valuation of NFTs, wash trading, forgery, and lack of information.

The bitsCrunch NFT Analytics Dashboard helps thwart fraudulent activity and make NFT more transparent and reliable. Additionally, the platform is working on two more products, including Liquify – Fair Price Estimator, which aims to assist users in determining the fair price of any NFT, and Digital Asset Forgery Detection System, designed to put a stop to forgeries. Moreover, bitsCrunch’s products work seamlessly across some leading blockchain networks, including Polkadot, Ethereum, Polygon, and Avalanche chains.

Earlier this month, bitsCrunch raised $3.6 million from some of the industry’s largest private investors and institutions. These funds will be allocated towards expanding its products into other prominent blockchains. Led by Animoca Brands, heavyweights like Bison Funds, Polygon Studios, Crypto.com Capital, Coinbase Ventures, and financial experts from Goldman Sachs, JP Morgan, and Facebook, among others, also participated in this funding round.

“With tech-savvy tools, an incredible team, and industry expertise, bitsCrunch ensures consistent quality and safety across the digital assets startups.”, notes bitsCrunch CEO Vijay Pravin Maharajan. “Collaborating with MasterCard Start Path helps us deliver the best-in-class solutions to emerging crypto industry customers and transforming business landscapes. Also, we are glad that bitsCrunch will be incorporated into the MasterCard Start Path program shortly.”


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