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Plus500 New Branding Strategy, May Cut Its Sports Sponsorship

In a interview conducted last month, Plus500 hinted it may cut its sponsorship in various sports. Atlético de Madrid was not directly mentioned.

Elad Even-Chen, Plus500 CFO affirmed that from 2013 to 2021, 98% of profits is generated from the spread (difference between the bid and ask).

On the uptick in ARPU, Even-Chen that the rise stemmed from England, Spain and Germany. Over $1.5 billion were deposited throughout 2021. Clients held their position for an average of 48 hours in 2021.

Last year Plus500 tested its premium service on several hundreds of existing clients. The premium service was given for free, including a dedicated account manager.

The premium service is also providing access to trading webinars, premium customer support, expert analysis via emails with more features to come. In February 2022 thousands of Plus500’s customers were added to the premium service, free of charge.

Plus500 New Branding Strategy

David Zruia, Plus500 CEO said the broker changed its branding strategy. The company will begin  marketing  itself via TV commercials, financial websites, subways (London), buses etc.

Zruia added that the firm may reduce its sports sponsorship. Plus500 is currently sponsoring Legia Warsaw, Atalanta B.C., Brumbies, BSC Young Boys and Atlético de Madrid.

Several weeks ago Jefferies raised Plus500 earnings forecast by 15%. Plus500 status as a preferred technological firm in Israel will remain intact until 2026. The meaning of this status is reduced corporate tax, from 23% to 12%.

In January 2022 Zruia said. “Plus500 was one of the first companies to receive the ‘preferred technological enterprise’ tax accreditation in 2020, delivering significant rebates and cash savings for the company and its shareholders, and helping to support on-going investment in our technology.”

As reported in February, Plus500 obtained a regulatory license in Estonia, approved by the Financial Supervision Authority (FSA). Plus500 CEO said new products will be launched in the  trading platform  .

In a interview conducted last month, Plus500 hinted it may cut its sponsorship in various sports. Atlético de Madrid was not directly mentioned.

Elad Even-Chen, Plus500 CFO affirmed that from 2013 to 2021, 98% of profits is generated from the spread (difference between the bid and ask).

On the uptick in ARPU, Even-Chen that the rise stemmed from England, Spain and Germany. Over $1.5 billion were deposited throughout 2021. Clients held their position for an average of 48 hours in 2021.

Last year Plus500 tested its premium service on several hundreds of existing clients. The premium service was given for free, including a dedicated account manager.

The premium service is also providing access to trading webinars, premium customer support, expert analysis via emails with more features to come. In February 2022 thousands of Plus500’s customers were added to the premium service, free of charge.

Plus500 New Branding Strategy

David Zruia, Plus500 CEO said the broker changed its branding strategy. The company will begin  marketing  itself via TV commercials, financial websites, subways (London), buses etc.

Zruia added that the firm may reduce its sports sponsorship. Plus500 is currently sponsoring Legia Warsaw, Atalanta B.C., Brumbies, BSC Young Boys and Atlético de Madrid.

Several weeks ago Jefferies raised Plus500 earnings forecast by 15%. Plus500 status as a preferred technological firm in Israel will remain intact until 2026. The meaning of this status is reduced corporate tax, from 23% to 12%.

In January 2022 Zruia said. “Plus500 was one of the first companies to receive the ‘preferred technological enterprise’ tax accreditation in 2020, delivering significant rebates and cash savings for the company and its shareholders, and helping to support on-going investment in our technology.”

As reported in February, Plus500 obtained a regulatory license in Estonia, approved by the Financial Supervision Authority (FSA). Plus500 CEO said new products will be launched in the  trading platform  .


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